Spaceweb Technologies (Pty) Ltd - Search Engine Optimisation
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Search Engine Optimisation

Digital Marketing
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. Source: Wikipedia
Basic Search Engine Optimisation (SEO)
Below are the typical items Spaceweb Technologies will review when optimise a website. These are typical items that search engines consider when indexing your website. Contact for more information about the Basic SEO or more information about our compressive SEO review containing 90 steps.

Robots.txt file

A robots.txt file on a website will function as a request that specified robots ignore specified files or directories when crawling a site. Source: Wikipedia.
• Robits.txt exist
• Errors and warning
• Block by robits.txt
• Images blocked by robots.txt

Sitemap

A site map (or sitemap) is a list of pages of a web site. Source: Wikipedia.
• Sitemap
• Errors and warnings
• Sitemap and robots.txt number of disagreements
• Pages unable to be found

Title, description, keywords

Confirm the relevance of the page title and page description with the relevant keys words.
• Pages without a title or description
• Pages with a nonoptimal description
• Pages with nonoptimal keywords
• Multiple Title of Description Tags

Duplicates

Correct or change duplicate titles and descriptions.
• Duplicate titles
• Duplicate description
• H1 duplicates
• The title is the same as H1

Links

Optimise your website's internal links and the external links from and to other websites.
• Redirects
• Broken links
• Pages with broken external links
• Canonical pages
• Broken canonical links

Image

Optimise images for search engines.
• All images
• Broken images
• Images blocked by robots.txt
• Nonoptimal Alt
• Nonoptimal Title
• Too heavy images

Technical Audit

Ensure that the technical quality of the website is on standard.
• High server response time
• Too heavy web pages
• Charset
• Non optimal Text/Html ration
• The low number of words per page
• Too heavy images

CSS files

Cascading Style Sheets (CSS) is a style sheet language used for describing the presentation of a document written in a markup language such as HTML. Source: Wikipedia.
• Total CSS files
• Blocked for crawlers
• Broken links
• Too heavy CSS

JS files

Java Script (JS) is a programming language. Source: Wikipedia.
• Total JavaScript files
• Blocked for crawlers
• Broken links
• Too heavy Java Script
• Too many JavaScript


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